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Free pick-up in Cape Town
UP Brandmark

running is our dna

We obsess over creating the best running kit, while still making it accessible to all runners.

unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo
unprecedented
UP Logo

Men's

Built for performance and comfort. From versatile shorts to moisture-wicking tees, our durable, breathable gear is perfect for the gym, trail, or daily routine

SHOP
New Special Tag

Women's

Designed to empower your every move, from intense workouts to laid-back recovery days

SHOP
Crop Bra - Velocity

movement made easy

The ultimate functioning sports bra. A high coverage, high sweat crop top designed with 3 back pockets to hold a phone, keys, etc.
R
650
.00
Men's Training 2-in-1 Short

the only shorts you need

The most versatile performance shorts made for every run, from a 5km to a casual run to Namibia (iykyn). Designed with 5 pockets for your phone, keys, gels, etc.
R
799
.00
New Special Tag
our story

behind the brand

When i was young, I wanted to be a cool person so I started running

Meagan Rioux UP
UNPRECEDENTED
0632
YOUR NAME

challenge
yourself

challenges by UP

"The best running events in cpt"

- A random runner IDK?

Keep an eye out for the next challenge by UP. We host the coolest running events in Cape Town, designed to be challenging and fun at the same time.

  • Pain is guaranteed

  • Banter is encouraged

  • Fun is mandatory

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join the
movement