running is our dna
We obsess over creating the best running kit, while still making it accessible to all runners.
for the women
Crop Bra - Velocity
movement made easy
The ultimate functioning sports bra. A high coverage, high sweat crop top designed with 3 back pockets to hold a phone, keys, etc.
R
650
.00
Men's Training 2-in-1 Short
the only shorts you need
The most versatile performance shorts made for every run, from a 5km to a casual run to Namibia (iykyn). Designed with 5 pockets for your phone, keys, gels, etc.
R
799
.00
our story
behind the brand
When i was young, I wanted to be a cool person so I started running
UNPRECEDENTED
0632
YOUR NAME
challenge
yourself
challenges by UP
"The best running events in cpt"
- A random runner IDK?
Keep an eye out for the next challenge by UP. We host the coolest running events in Cape Town, designed to be challenging and fun at the same time.
Pain is guaranteed
Banter is encouraged
Fun is mandatory